Warner Bros: End your association with TotalRewards.com's LOTR slot game

“You love the journey of The Lord of the Rings, now live it with a slot experience based on the epic film trilogy.”

Yes, those are actual words, advertising an actual, internet-based slot game that is actually based off of the Lord of the Rings trilogy. No, J.R.R. Tolkien’s estate did not -- and does not -- approve of this use of its characters.

Warner Brothers, in its mad drive to wring every penny out of the Lord of the Rings franchise, has licensed the beloved series out to an online gambling operation, outraging Tolkien’s estate, which has demanded that WB revoke its deal and end the exploitation of the characters by placing their faces on a slot machine.

Warner Brothers: Revoke your licensing deal with TotalRewards.com and ends its shameless exploitation of the Lord of the Rings franchise.

"Gambling constitutes a further category of rights which have never been granted to defendants (and which plaintiffs themselves would never intend to exploit)," states the suit, noting that such "infringing conduct has outraged Tolkien's devoted fan base, causing irreparable harm to Tolkien's legacy and reputation and the valuable goodwill generated by his works."

The estate adds that fans have expressed confusion and even anger over seeing Bilbo, Frodo, Gollum and other beloved characters "associated with the morally questionable (and decidedly nonliterary) world of online and casino gambling."

Call upon Warner Brothers to end this ridiculous exploitation today.

“You love the journey of The Lord of the Rings, now live it with a slot experience based on the epic film trilogy.”

Yes, those are actual words, advertising an actual, internet-based slot game that is actually based off of the Lord of the Rings trilogy. No, J.R.R. Tolkien’s estate did not -- and does not -- approve of this use of its characters.

Warner Brothers, in its mad drive to wring every penny out of the Lord of the Rings franchise, has licensed the beloved series out to an online gambling operation, outraging Tolkien’s estate, which has demanded that WB revoke its deal and end the exploitation of the characters by placing their faces on a slot machine.

Warner Brothers: Revoke your licensing deal with TotalRewards.com and ends its shameless exploitation of the Lord of the Rings franchise.

Sign our petition to Warner Brothers

Petition Text:


Warner Brothers: End your association with TotalRewards.com and its electronic Lord of the Rings slot machine"

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